Terms and Conditions of Use
Agreements between Users (“Users”) and UrPlate
Welcome to UrPlate! Every license plate has a story and UrPlate is designed for drivers with
personalized plates and for creators and businesses that want a new way to share their story and
promote their brand beyond social media. Users can post pictures of their vehicles and custom
license plates, discuss posted vehicles and plates, and buy and sell car parts and accessories
(collectively, the “UrPlate Services”).
Your use of the UrPlate Services is contingent on your acceptance, without modification, of the
terms, conditions, obligations, and notices contained herein (collectively the “Terms”) as well as
our Privacy Policy. Your use of the UrPlate Services constitutes your acceptance of and
agreement to these Terms. Please read these Terms carefully and completely and keep a copy of
them for your reference.
The Terms form a legally binding agreement between you and UrPlate. If you are under the age
of 18, you may only use the UrPlate Services with the consent of your parent or legal guardian.
Please be sure your parent or legal guardian has reviewed and discussed these Terms with you.
Anyone under the age of 13 is unable to use the UrPlate services at this time.
1. Use of Services
UrPlate offers users a platform centered around personalized license plates – telling their stories,
enjoying them, and discussing them. Your use of this service is limited and may be revoked at
any time, for any reason. UrPlate also provides a marketplace for users to post, sell, and buy car
parts and accessories. Any or all of these services may be updated, revised, or removed, without
warning and no guarantee is made as to what content will be available at any time as part of the
UrPlate Services.
2. Privacy
Your use of the UrPlate Services is conditioned upon your agreement to the UrPlate Privacy
Policy (“Privacy Policy”) as well as these terms and conditions. Please review the complete
Privacy Policy, which is incorporated herein by reference.
3. Your Account
To use the UrPlate Services, you must set up a unique User account (“Account”), which includes
a unique and complex password (“Password”) used to access your Account. When you sign up,
our site will request your username, profile name, biography, email address, and, if applicable,
the make, model, and license plate of your vehicle(s). For business accounts, you will also be
required to provide your phone number. This information is necessary to process your requests
for services, to give instructions to service providers, to process payments, and to confirm
eligibility for participation. You are responsible for maintaining the security of your account
information and password. You are also required to keep this information up to date and to notify
us of any changes.
4. Disclaimer, Limitation of Liability
TO THE EXTENT PERMITTED BY LAW, URPLATE DISCLAIMS ALL WARRANTIES,
WHETHER EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF
MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NONINFRINGEMENT.
USERS ARE NOT EMPLOYEES, PARTNERS, AGENTS, JOINT VENTURES, OR
FRANCHISEES OF URPLATE. YOU HEREBY ACKNOWLEDGE THAT URPLATE DOES
NOT SUPERVISE, DIRECT, CONTROL OR MONITOR OTHER USERS.
URPLATE IS NOT RESPONSIBLE FOR SERVICES AND FEATURES OFFERED BY
OTHER PEOPLE, COMPANIES, OR ENTITIES, EVEN IF YOU ACCESS THEM
THROUGH THE URPLATE SERVICES.
You hereby agree that UrPlate will not be liable for any lost profits, revenues, information, or
data, or consequential, special, indirect, exemplary, punitive, or incidental damages arising out of
or related to these Terms or your use of the UrPlate Services. UrPlate aggregate liability arising
out of or related to these Terms or your use of the UrPlate Services will not exceed the greater of
one hundred dollars ($100.00) or the amount you have paid UrPlate in the past calendar year.
5. Publicity Release; Use of Personal Information and Image
By using the UrPlate Services you agree and acknowledge that UrPlate and any of its designees,
clients, sponsors, or licensees may, without any limitation or further compensation, use your
Account information (in whole or in part), including, but not limited to, your username, your
vehicle information, and your license plate information and image, as well as any other
biographical information you submit in any and all media now known or hereinafter devised,
throughout the universe and in perpetuity, for the purpose of advertising and promoting UrPlate
or for any other promotional purpose, except where prohibited by law.
6. Use of Communication Services
The UrPlate Services may contain bulletin board services, chat areas, news groups, forums,
communities, and/or other message or communication facilities designed to enable you to
communicate with the public at large or with a group (collectively, “Communication Services”).
You agree to use the Communication Services only to post, send and receive messages and
material that are proper and related to the particular Communication Service.
By way of example, and not as a limitation, you agree that when using a Communication
Service, you will not: defame, abuse, harass, stalk, threaten or otherwise violate the legal rights
(such as rights of privacy and publicity) of others; publish, post, upload, distribute or disseminate
any inappropriate, profane, defamatory, infringing, obscene, indecent or unlawful topic, name,
material or information; upload files that contain software or other material protected by
intellectual property laws (or by rights of privacy of publicity) unless you own or control the
rights thereto or have received all necessary licenses, consents, and permissions therefor; upload
files that contain viruses, malware, corrupted files, or any other similar software or programs that
may damage the operation of another’s computer; advertise or offer to sell or buy any goods or
services for any business purpose, unless such Communication Service specifically allows such
messages; conduct or forward surveys, contests, pyramid schemes or chain letters; download any
file uploaded by another user of a Communication Service that you know, or reasonably should
know, cannot be legally distributed in such manner; falsify or delete any author attributions, legal
or other proper notices or proprietary designations or labels of the origin or source of software or
other material contained in a file that is uploaded; restrict or inhibit any other user from using
and enjoying the Communication Services; violate any code of conduct or other guidelines
which may be applicable for any particular Communication Service; harvest or otherwise collect
information about others, including email addresses, without their consent; violate any applicable
laws or regulations.
UrPlate has no obligation to monitor the Communication Services. However, UrPlate reserves
the right to review any and all materials uploaded to a Communication Service and to remove
any materials in its sole discretion. UrPlate reserves the right to terminate your access to any or
all of the Communication Services at any time without notice for any reason whatsoever.
UrPlate reserves the right at all times to disclose any information as necessary to satisfy any
applicable law, regulation, legal process or governmental request, or to edit, refuse to upload or
to remove any information or materials, in whole or in part, in UrPlate’s sole discretion.
YOU SHOULD ALWAYS USE CAUTION WHEN GIVING OUT ANY PERSONAL
IDENTIFYING INFORMATION ABOUT YOURSELF, YOUR CHILDRE, YOUR FAMILY,
AND YOUR VEHICLE(S) IN ANY COMMUNICATION SERVICE. URPLATE DOES NOT
CONTROL OR ENDORSE THE CONTENT, MESSAGES OR INFORMATION FOUND IN
ANY COMMUNICATION SERVICE AND, THEREFORE, URPLATE SPECIFICALLY
DISCLAIMS ANY LIABILITY WITH REGARD TO THE COMMUNICATION SERVICES
AND ANY ACTIONS RESULTING FROM YOUR PARTICIPATION IN ANY
COMMUNICATION SERVICE.
Materials uploaded to a Communication Service may be subject to posted limitations on usage,
reproduction and/or dissemination. You are responsible for adhering to such limitations if you
upload the materials.
7. Links to Third Party Sites/Third Party Service
The UrPlate Services may contain links to third party websites (“Linked Sites”). The Linked
Sites are not under the control of UrPlate or any part of the UrPlate Services and UrPlate is not
responsible for the contents of any Linked Site, including without limitation any link contained
in a Linked Site, or any changes or updates to a Linked Site. UrPlate is providing these links to
you only as a convenience, and the inclusion of any link does not imply endorsement by UrPlate
of the website or any association with its operators.
8. Intellectual Property
All content included as part of the UrPlate Services, including, but not limited to, text, graphics,
logos, images, as well as the compilation thereof, the look and feel of the UrPlate Services, as
well as the Software and the text, graphics, code, and other materials contained therein
(collectively “Protected Content”) is the property of UrPlate or its third party suppliers and
protected by copyright, trademark, and other laws that protect intellectual property and
proprietary rights. You agree to observe and abide by all copyright, trademark and other
proprietary notices, legends or other restrictions contained in any such content and will not make
any changes thereto.
You will not modify, publish, transmit, reverse engineer, participate in the transfer or sale, create
derivative works, or in any way exploit any of the Protected Content, in whole or in part, found
within the UrPlate Services. You acknowledge and agree that you do not acquire any ownership
rights in any Protected Content. Except as provided for herein, these Terms do not grant any
licenses, express or implied, to the Protected Content or any other intellectual property of
UrPlate, our licensors, or any third party.
By uploading or posting any material to UrPlate through the use of the UrPlate Services you
grant an irrevocable, non-exclusive, royalty-free license to UrPlate to use the same, including the
right to create derivative works.
9. Copyright Infringement Policy
If you are a copyright owner or an agent thereof and believe that any content on UrPlate or the
UrPlate Services infringes on your copyright, you may submit a notification pursuant to the
Digital Millennium Copyright Act (“DMCA”) by providing our designated agent for copyright
claim notifications (“Designated Agent”) with the following information in writing (see 17
U.S.C. §512(c)(3) for further detail):
- A physical or electronic signature of a person authorized to act on behalf of the owner of
an exclusive right that is allegedly infringed; - Identification of the copyrighted work claimed to have been infringed;
- Identification of the material that is claimed to be infringing or to be the subject of
infringing activity and that is to be removed or access to which is to be disabled and
information reasonably sufficient to permit the service provider to locate the material; - Information reasonably sufficient to permit the service provider to contact you;
- A statement that you have a good faith belief that use of the material in the manner
complained of is not authorized by the copyright owner, its agent, or the law; andf) A statement under penalty of perjury that the information in the notification is accurate,
and you are the owner of, or authorized to act on behalf of the owner of, an exclusive
right that is allegedly infringed
UrPlate will process any notices of alleged copyright infringement and will take appropriate
actions as permitted under the DMCA. Upon receipt of notices complying with the DMCA,
UrPlate will act expeditiously to remove or disable access to any material claimed to be
infringing or claimed to be the subject of infringing activity and will act expeditiously to remove
or disable access to any reference or link to material or activity that is claimed to be infringing.
10. Indemnification
To the maximum extent permitted by applicable law, you agree to indemnify, defend and hold
harmless UrPlate, its officers, directors, employees, agents and third parties, and assigns from
and against any and all claims, losses, costs, debt, liabilities and expenses (including, but not
limited to attorney’s fees) arising from (a) your misuse of and access to the UrPlate Services; (b)
your violation of these Terms; (c) your violation of any third party right, including without
limitation any copyright, intellectual property, or privacy right; (d) your use of or inability to use
the UrPlate Services; and (e) any claim that you caused damage to a third party.
11. Arbitration
Any dispute concerning these Terms or the UrPlate Services must only be resolved by final and
binding arbitration pursuant to the Federal Arbitration Act, conducted by a single neutral
arbitrator applying California law and administered by the American Arbitration Association, in
a location mutually agreed upon by the parties. If the Parties cannot agree on a location, the
arbitration will be conducted telephonically. The arbitrator’s award will be final, and judgment
may be entered upon it in any court having jurisdiction. In the event that any legal or equitable
action, proceeding or arbitration arises out of or concerns these Terms, the prevailing party will
be entitled to recover its costs and reasonable attorney’s fees. The entire dispute, including the
scope and enforceability of this arbitration provision shall be determined by the Arbitrator. This
arbitration provision shall survive the termination of these Terms.
12. Class Action Waiver
Any arbitration under these Terms will take place on an individual basis; class arbitrations and
class/representative/collective actions are not permitted. THE PARTIES AGREE THAT A
PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN EACH PARTY’S
INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY
PUTATIVE CLASS, COLLECTIVE AND/ OR REPRESENTATIVE PROCEEDING, SUCH
AS IN THE FORM OF A PRIVATE ATTORNEY GENERAL ACTION AGAINST THE
OTHER. Further, unless both you and UrPlate agree otherwise, the arbitrator may not
consolidate more than one person’s claims, and may not otherwise preside over any form of a
representative or class proceeding.
13. Miscellaneous
You agree that no joint venture, partnership, employment, or agency relationship exists between
you and UrPlate as a result of these Terms or use of the UrPlate Services.
If any part of these Terms is determined to be invalid or unenforceable pursuant to applicable
law, then the invalid or unenforceable provision will be deemed superseded by a valid,
enforceable provision that most closely matches the intent of the original provision and the
remainder these Terms will remain in effect.
These Terms constitute the entire agreement between you and UrPlate with respect to the UrPlate
Services and it supersedes all prior or contemporaneous communications and proposals, whether
electronic, oral or written, between you and UrPlate with respect to the UrPlate Services.
14. Changes to Terms
UrPlate reserves the right, at any time and in its sole discretion, to change or amend these Terms.
The most current version of the Terms will supersede all previous versions. Your continued use
of the UrPlate Services following the notice of any changes to these Terms constitutes your
acceptance of such changes. If you do not agree to the new Terms, you must stop accessing or
using the UrPlate Services
15. NOTICE FOR CALIFORNIA CONSUMERS
Under California Civil Code Section 1789.3, California Users of the UrPlate website or Service
upon use of applicable services (as defined by California Civil Code Section 1789.2) may file a
complaint regarding an applicable service and receive further information on resolving such
complaints from the Complaint Assistance Unit of the Division of Consumer Services of the
Department of Consumer Affairs online at http://www.dca.ca.gov/ or call 800.952.5210 to have a
complaint form mailed to you.
These Terms shall hereby go into effect as of 6-4-2026.